Small Business to Small Business
Marketing From a Fellow Small Business Owner
I'm Evo Howard, founder of FTFSOCIAL. I help small businesses, local companies, and real estate brokerages show up online with branding, social media, content, and web design. Show up. Be useful. Be yourself.
Hey, I'm Evo
I believe strong marketing starts with understanding people.
I'm Evo Howard, and I run FTFSOCIAL. I work with small businesses, local companies, and real estate brokerages that want a professional online presence without the cost and overhead of a big agency.
My goal is to help you communicate what makes your business different, share your expertise, and build relationships through a consistent, authentic presence online. Every business is a little different, so I take the time to get to know yours before we put anything out there.
A small following still represents real people. Those people could become customers, referral partners, or someone who remembers your business when they need it. I help you make the most of those connections while building awareness with new, relevant audiences.
Show up. Be useful. Be yourself.
How I Got Here
My background shapes how I work
Sales taught me to listen. Marketing taught me to be consistent. Design taught me to make it look right. Real estate taught me how to build relationships. I bring all of it to your business.
10+ years in sales
I learned to listen first. Understanding what people actually need comes before anything else, and that shapes how I approach every business I work with.
7+ years in marketing
I have seen how consistency and clear messaging build trust over time. Showing up regularly matters more than showing up perfectly once.
Business & Graphic Design
My degrees let me connect the numbers with how things look. Good marketing needs both the strategy and the design to work together.
Licensed Realtor
I don't handle real estate transactions. I apply that knowledge to relationship building, understanding customer needs, and helping businesses build recognizable brands.
My Philosophy
How I approach your business
Simple principles I come back to with every client. Nothing complicated, just a steady way of showing up for your business.
Show up consistently
With a plan that fits your business, not someone else's.
Be useful
Share education, answers, and content people can relate to.
Be yourself
Let people see the personality, expertise, and care behind the brand.
Choose your platforms with purpose
Based on your audience and what you are trying to reach.
Treat comments like conversations
Messages and follow-through are part of relationship building.
Connect the dots
Link social media, branding, and your website so people have a clear next step.
Measure what matters
Track progress against meaningful goals like inquiries, bookings, and sales.
Balance polish and personality
Strong design with a human voice. Perfection shouldn't stop useful content from going out.
Why It Matters
Your customers are already online
These numbers are not about my results. They are about where attention is right now, and why a consistent presence is worth it.
84%
of U.S. adults use YouTube, with Facebook at 71% and Instagram at 50%. Your customers are already there.
Pew Research Center, 202590%
of consumers use social media to keep up with trends and cultural moments.
Sprout Social, 2025 Index60%+
of product discovery now starts on social platforms like YouTube, TikTok, and Instagram.
Sprout Social, 2026Let's Talk About Your Business
Ready to stop ghosting your brand? If you need help with your social media, content, website, or advertising, let's start with a conversation. I'll take the time to learn about your business and see where FTFSOCIAL can help.